Burns Hypoallergenic Dry Dog Food – Chicken & Brown Rice, 12kg

12 in stock

  • Formulated for Focus: Developed specifically for working dogs or those needing extra mental clarity, using specialized nutrients to support cognitive function and “alertness” without hyperactivity.

  • Veterinary Surgeon Recipe: Created by John Burns, this diet focuses on a “food as medicine” approach, using simple, wholesome ingredients to maintain long-term health and vitality.

  • Hypoallergenic & Gentle: Free from common triggers like wheat, gluten, dairy, beef, and soy, making it an ideal choice for dogs with sensitive skin or delicate digestive tracts.

  • Single-Source Protein: Uses high-quality chicken as the primary protein, ensuring it is easy to digest and perfect for dogs that react poorly to mixed-meat diets.

£39.99

Availability: 12 in stock

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When you have a dog with a “high-pressure” job—whether they are a service dog, a search and rescue worker, or just an incredibly high-energy breed that never seems to switch off—standard kibble often just doesn’t cut it. Burns Alert Chicken and Brown Rice is a bit of a hidden gem in the world of dog food because it’s specifically formulated to help with “mental alertness” and focus, but it does so without using the heavy, sugary fillers that make dogs hyperactive.

At its core, this is a hypoallergenic recipe developed by John Burns himself, a veterinary surgeon who really pioneered the idea that “food is medicine.” If your adult or senior dog suffers from itchy skin, tear stains, or a grumbling tummy, the simplicity of this formula is a breath of fresh air. It focuses on a single protein source—chicken—and easy-to-digest brown rice. By stripping away the common culprits like wheat, gluten, dairy, and beef, it takes a massive amount of stress off your dog’s digestive system, which in turn helps them stay calmer and more focused.

What makes the “Alert” version special is the inclusion of salmon oil and specialized antioxidants. These aren’t just buzzwords; they are essential for supporting brain function and cognitive health, especially as dogs move into their senior years. It’s designed to help them process information more effectively, which is why it’s a go-to for working dogs. But even for a household pet, this translates to a dog that is more “plugged in” and responsive during training.

The 12kg bag is a serious investment in your dog’s health. Because the food is so nutrient-dense and lacks “bulky” fillers, the feeding portions are actually smaller than many other brands, meaning this bag lasts a surprisingly long time. It’s also low in fat, which is great for keeping your dog at a healthy, lean weight—crucial for their joints as they age.

There are no artificial colors or preservatives here, just honest, wholesome ingredients that produce smaller, firmer stools (a win for us humans!). If you want a food that treats your dog’s mind as well as their body, and you’re tired of the “hit and miss” nature of cheaper brands, Burns Alert is a solid, vet-recommended choice that really delivers on its promises. It’s about giving them the clarity to be their best selves, whether they’re on the clock or just lounging on the sofa.

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